While most projects focus only on on-chain activity, @Conso_xyz is taking a broader approach by building the Consumer Graph a unified intelligence layer that captures digital behavior, reputation, and influence across the internet. Instead of looking solely at wallets and transactions, CONSO aggregates signals from social platforms, communities, gaming ecosystems, and on-chain activity to create a portable and verifiable reputation profile. The goal is to turn user contributions, engagement, and influence into valuable digital assets that can be recognized across different platforms. Recent updates show the team expanding its Consumer Intelligence Stack with multiple data sources, AI-powered behavioral analysis, decentralized storage infrastructure, and reputation-scoring mechanisms. Together, these components aim to transform fragmented user activity into meaningful reputation data that can power the next generation of consumer-focused applications. What stands out to me is CONSO’s vision around data ownership. Today, most of the value generated from user activity is captured by platforms. CONSO is working toward a future where users own their reputation, contributions, and digital identity. As AI agents and digital identity systems continue to evolve, Consumer Graph could become one of the key infrastructure layers connecting people, data, and value in the decentralized internet. Definitely a project worth keeping an eye on.